Ever felt like you’re swimming in a sea of numbers when it comes to digital marketing? You’re not alone. Nowadays, marketing isn’t just about creativity; it’s all about the numbers game, and it’s led by data, and marketing formulas play a crucial role in measuring and optimizing marketing efforts. However, these formulas can often be […]
We are fortunate to experience Ramadan for the first time in the United Arab Emirates. Although this is just the beginning of the holy month, we are eager to see it unfold and are glad that we are exposed to the culture and traditions of Ramadan. It is a time of reflection, generosity, and unity, […]
B2B lead generation is always a challenge, no matter where it is being carried out. This is no different if your company is operating out of the Gulf area, despite the high prestige value that comes with the mention that you are headquartered in a country like the UAE, Qatar, or Bahrain. Some lead generation […]
Let’s face it: the B2B market in the United Arab Emirates is growing. Fast. The B2B marketing and lead generation strategies that work in the UAE are no different than those that work anywhere else, but there are some unique challenges that you’ll want to be aware of. For instance, there are a lot of […]
There is possibly little disagreement between entrepreneurs and salespeople over the fact that trust is indispensable in business – well, not just in business, but in this blog post we are going to focus on that area only. Whether it’s a lead or a promising prospect already, it will require a great degree of […]
Podcasts were once considered a fringe platform, but in the last decade they have become an essential part of the marketing mainstream. Let’s just look at some fresh statistics that showcase the power and hidden potential podcasts possess! According to a report by Nielsen, 6 out of 10 people understand what podcasts are – what […]
Are you familiar with Google Analytics GA4? It’s Google’s most advanced, most up-to-date web analytics tool that enables the tracking of traffic and activity on your website and app simultaneously! Google Analytics has been widely used by millions of organizations around the world to gain deeper and more nuanced insights of their website traffic, while […]
During the early phases of a company’s growth – especially in the case of smaller enterprises – stakeholders usually manage marketing and business development on their own. Then, they begin training one or two colleagues who only help at first but may take over marketing and sales activities later on. This might work quite well […]
Why are landing pages fundamentally different from other web pages on your website? In a nutshell, they target a specific niche within your audience with a singular purpose, whether that is lead generation or selling a product or service. This singular focus makes landing pages much more effective at converting visitors into prospects or full-fledged […]
For any business to thrive, knowing the target audience well, having a deep understanding of who their customer is and what they want, is key.
