B2B lead generation is always a challenge, no matter where it is being carried out. This is no different if your company is operating out of the Gulf area, despite the high prestige value that comes with the mention that you are headquartered in a country like the UAE, Qatar, or Bahrain.
Some lead generation companies would offer to sell you huge amounts of bulk data, which doesn’t do much but make your work strenuous and overly complicated, while there’s no guarantee that the leads are fresh or useful.
A good starting point is targeted advertising on relevant social media. Same as in any other country or region, by advertising your B2B niche where you think most of your clients will see your ad and get back to you, you will quickly see a surge in website traffic. And once a potential prospect checks out your website, you need to make sure that the content there will lead to a visitor-to-lead conversion – one of the key indicators showing if your marketing game is performing well enough. Committing to a well-built PPC and advertising campaign rooted in digital marketing will allow you to keep expanding your scope whenever you can; maybe you target India and East Asia first, then make an attempt to enter the European or North American markets – or vice versa.
In general, a lead generation campaign using ads on Facebook can fetch you some fresh leads, but you will need to have useful and high-quality content in place, such as a downloadable e-book or case study. This will be your lead magnet to draw in potential prospects, allowing you to collect essential data from leads in exchange for the download. This is absolutely the best and most genuine way to generate leads efficiently anywhere in the world, and with a high rate of conversion guaranteed.
Tips & Tricks on B2B Lead Generation from the Gulf Area
While having enough leads to work with in B2B is crucial, quality is the #1 indicator for a lead’s potential to become a buyer. And while you need to be effective in both generating enough leads and of the quality that makes conversion possible in order to gain new revenue streams, you will need to be cautious about which Key Performance Indicators (KPIs) you are monitoring: views, likes, and shares are often misinterpreted by even the best B2B lead generation organizations, which can often result in campaigns that generate many leads but few qualified prospects.
The ultimate goal is to speak with the right decision maker at the right company who is ready, willing, and able to buy your product or service. As such, the lead generation campaign must work with materials (e.g. lead magnets) that make this possible.
Personalized Outreach and Prospecting
Reaching out to the appropriate clients at the right time and location is the best strategy to expand your business. Using hyper-personalized, Account Based Marketing methodology in cold outreach campaigns – complemented with the aforementioned PPC – will generate qualified leads for you within days. It will also generate you tons of usable data you can harness for prospecting as well as the development of your customized campaign.
Expanding Your Contact Database
Make sure you compile a well-structured email database of the prospects you have contacted or you’re planning to contact, and keep that database fresh and up-to-date by adding new names to the list. This is the proven way for making your prospecting more efficient, allowing you to monitor lead quality and status, plan follow-ups and schedule calls. Planning is half the battle, and with a thorough contact database, you can focus on the truly qualified and interested prospects who are eager to learn more about your services.
Pay-per-click services is an integral tool for digital businesses to expand through sponsored ads or natural search engine optimization.
On average, 41% of clicks go to the top three paid ads on the search results page, and 75% of people say paid search ads make it easier to find the information they need. A PPC strategy that is put together smartly can reap several benefits for B2B organizations. Aside from ensuring that your products and services get prestigious placements on a SERP, they can also immensely increase your ROI. For instance, businesses make an average of $2 in income for every $1 they spend in Google Ads.
Multitouch and Omnichannel
A well-built sales funnel is essential to the growth and prosperity of any business. Lead generation is not a one-time event but an ongoing – and actually never-ending – process.
Utilizing multitouch and omnichannel ABM approach guarantees that you reach your target prospects at the right time with the right message, when they are most interested in and receptive to hearing about what you have to offer. By prioritizing the quality of leads over quantity, your lead generation campaign is guaranteed to deliver you sales-qualified and highly closeable leads.
Even if you’ve started your campaign with a neatly targeted and filtered niche of your target audience, you need to keep finetuning targeting as you home in on your ideal clientele by applying feedback and insights from the ongoing campaign. Learn what strategies provide results, and apply those in your next campaigns or as you enter new markets.
Working with an agency?
We have written extensively about the prospects and advantages of working with a B2B lead generation and digital marketing agency, but there’s one key consideration you can make to measure if collaboration with an experienced B2B lead generation organization is worth your time and money:
If you don’t have enough prospective clients, your business’s intellect, strategy, and planning won’t amount to much. You will need to quickly set up new revenue streams, and the best way to do that is to cooperate with organizations that live and breathe B2B lead generation.
Blackhole’s lead generation services will deliver qualified leads straight to your sales teams, allowing you to streamline and boost your sales pipeline by decreasing sales costs, increasing the rate at which new leads are being generated, and shortening the sales cycle.
Our personalized ABM methodology will help you receive qualified B2B sales leads, customize your marketing efforts for each account, and make setting up calls a breeze. The focus of our comprehensive B2B lead generation efforts is to build a steady stream of B2B sales leads, allowing you to connect with the right decision-makers, close more deals, and improve revenue.
At Blackhole, we have worked with over 250+ clients internationally, supporting their marketing strategy or building one from scratch, delivering them qualified leads, industry-specific content, full-on rebranding schemes, and more. Whatever they needed, we helped them attain it.
If you need a full-service marketing team right now, we’d love to discuss how we can help you.