Case Study: How We Revamped CAD Service’s Entire Online Presence and Significantly Boosted Their Brand Awareness

Ever wondered how a complete rebranding, a new modern website, and a well-planned and executed content strategy could transform your company’s image?

Well, just imagine all your partners mentioning how nice your new logo looks, how they love your new website, seeing incredible reach on your social channels, more website visits than ever, and gaining that real appreciation in your market that you have always deserved. Not to even mention all the new business requests that you are receiving.

This is precisely what we achieved with CAD Service, a leading Hexagon Technology Partner. They decided to redefine their digital footprint, and partnering with Blackhole was the solution they needed.

Here’s a snapshot of the incredible results:

CAD Service in Focus

Founded in 1989, CAD Service specializes in delivering cutting-edge software solutions for visualized asset management.

Their suite of products, including OpenCAD 2D, OpenCAD BIM, and OpenCAD Reality Viewer, integrates seamlessly with Hexagon’s Enterprise Asset Management solution, HxGN EAM, making asset management more intuitive and efficient. With a commitment to innovation, quality, and customer care, CAD Service serves over 600 clients worldwide.

The Challenges CAD Service Faced

Despite their industry-leading solutions, CAD Service faced significant challenges in communicating the value and benefits of their products effectively. Their underdeveloped digital presence hindered their ability to reach potential clients and articulate their value proposition.

Chiara Delmonte, Business Development and Strategy Manager at CAD Service, noted, “We were invested in providing the best solutions and supporting Hexagon in delivering innovation. However, we struggled to communicate and articulate the value of our products. Our website and LinkedIn page were underdeveloped, and we lacked effective marketing materials.”

Designing a Comprehensive Digital Marketing Strategy

To address CAD Service’s challenges, we devised a comprehensive rebranding and digital marketing strategy focused on enhancing brand visibility, and establishing thought leadership:

Branding Strategy: We conducted a thorough branding interview with CAD Service, gathering crucial information about their offering, style, tone of voice, vision, mission statement and USPs. This helped us create a comprehensive branding guide, serving as the foundation for all marketing and sales efforts.

Visual Rebranding: We completely overhauled CAD Service’s visual identity, redesigning their outdated logo to reflect a visionary, high-tech company. This new look was applied across their website, roll-ups, social media, and marketing materials, presenting a unified, modern brand image.

Complete Website Remake: We completely reimagined, restructured, and revised CAD Service’s entire website. Starting from the structure and sitemap, followed by extensive copywriting, wireframe design, custom web design, and mobile-friendly development. Following that, we optimized it for search engines and implemented marketing tools as well.

Targeted Content Marketing: We developed a content marketing strategy featuring blog posts, social media content, a podcast and short videos for LinkedIn. This showcased CAD Service’s expertise and the unique benefits of their products, positioning them as experts in the field and gaining trust with their target audience.

Video Content: We produced a series of podcasts and short videos embedded on their website and posted to LinkedIn, which further helped in engaging and educating their audience by conveying complex information in an easily digestible format.

Chiara emphasized, “Blackhole Media provided us with a well-rounded strategy that covered all bases – from content creation to LinkedIn engagement and video marketing. This multifaceted approach was exactly what we needed. Plus, the execution was seamless. Blackhole Media’s team was professional and proactive, ensuring that every aspect of the strategy was implemented effectively.”

The Results of A New Website and Digital Marketing Strategy

“In terms of metrics, the number of followers on our LinkedIn page skyrocketed. We started with around 100 followers, and now we are at almost 600. Our impressions went from a few hundred to the 5000-6000 range,” Chiara reported.

The partnership yielded remarkable results, demonstrating the power of a well-executed digital marketing strategy. Key achievements included:

Enhanced Brand Visibility: Through targeted content marketing and LinkedIn campaigns, CAD Service significantly increased its online presence, achieving 500% increase in LinkedIn followers. Regular posting of insightful articles and thought leadership pieces positioned CAD Service as a leader in the asset management industry.

Increased Impressions, Engagement, and Interactions: The content marketing efforts led to high levels of engagement, typically around 10,000 impressions per month (almost 100% increase compared to their impressions before the partnership), posts often achieving thousands of views and having engagement rates over 30%. Over just the past 365 days we achieved a remarkable increase of 2,745.2% in post impressions, indicating a substantial improvement in the reach and visibility of the content.

One of their most-viewed posts (a reveal of a brand new product) received 74,152 impressions, while another post with 2,900 impressions received 1,030 interactions, and 975 clicks (a click-through rate of 33.92 percent!) – in general, most interaction-to-impression rates and CTRs were around 30% on average!

Target Audience Reach: The content successfully attracted CAD Service’s exact target audience. Positions engaging the most included Sales, Business Development, Engineering, IT, and Consulting. The top sectors engaging with CAD Service included Software Development, IT Services, Financial Services, Business Consulting, and Pharmaceuticals.

Chiara concluded, “We are now very capable of appropriately communicating our value. We started focusing more on our value proposition and showing the website and other great marketing materials we created together with Blackhole’s help. And it works.”

The Partnership Continues

For CAD Service, they are eager to continue our partnership to grow and innovate together. They have just launched the first episode of their podcast series, CADTalks, which we also helped set up. It’s looking to be another successful endeavor!

Chiara had this to say to those considering leveraging our services: “I cannot recommend Blackhole enough! Your hard work, dedication, and passion are commendable. You provide great service, not just in terms of design and content, but also in support. You’re very responsive and proactive, making us feel supported every step of the way.”

State-Of-The-Art Lead Generation and Marketing Solutions

If you’d like to find out how we can transform your digital marketing efforts and achieve remarkable results together, contact us to discover how we can drive growth, success, and massive ROI for your B2B company.

If you’re interested in learning how to consistently generate high-quality leads and accelerate growth for your industrial company, check out our detailed video on the Industrial Client Acquisition System™. It’s a strategy we’ve developed to help companies like yours thrive. Learn More Here